social media

Social media marketing for travel agents is a key part of the digital strategy, but when you’re creating audiences and thinking about what to post, it’s essential you consider just who you’re trying to target.

As a travel agent, you’re probably on the lookout for inexpensive ways to find new clients – and that means that social media is the ideal place to promote your business!

But how can you manage your social media presence more effectively without spending money on expensive social media tools? In this list, we’ve put together the best free social media tools for travel agents.

These tools can all help gain more followers effectively – and boost your social media presence dramatically! Take a look now. 

Whether it’s the first time you are diving into the world of social media, or you are looking to up your online profile game, correct planning will ensure success as well as save you time and effort.  

We have put together a useful social media calendar template Excel so that each week you can prep the following week’s content, to avoid scrambling last minute to pull something together.

There's no two ways about it; nowadays nearly everyone starts online when searching, shopping and booking travel is online. The modern travel agent is not only competing for attention against online travel agents (OTAs), but they’re also competing with hotel chains and airlines that sell their products to customers directly online.

As if being a travel agent in the new and exciting digital age weren’t hard enough, you have to keep your finger on the pulse of Facebook’s finicky algorithm. Since the halcyon days of the sci-fi pulp fiction novel, people have been fascinated with the idea of robots taking over the world.

Everyone loves a good video! In the world of travel, there’s nothing quite like video to entertain your audience and get people talking! But are you struggling to make your videos more exciting? Are looking for ideas to influence viewers to book with you? Our video explores 7 ways you can use video to tell your story, put a face to your brand and more importantly showcase your travel expertise.

Millennials are now the biggest generation in history. Generally classed between the age of 20-36, by 2020 they will have a total buying power of $1.4 trillion^[1]... yes, that’s a lot of zeros!

Millennials do things very differently from the generations that have come before them. Especially when it comes to travel.

Social media presents a fabulous opportunity to reach out to the world, sparking two-way connections as your audience gets to know more about you as you learn more about them. From sharing entertaining and compelling content, solutions and images, to competitions and prizes, social media will help you connect with existing customers and earn new ones along the way.

You may not realize it, but there’s a good chance that you are already doing some form of content or “inbound” marketing – things like social media and blogging both falls under this category.

But it doesn't end there; content marketing has many other techniques you can use to give your online presence a boost and connect with your customers.

If you are not currently marketing this way, you could be missing out a big opportunity of reaching new customers and strengthening your position as a great source of travel knowledge and expertize.