acquisition

Our fast-changing society has a habit of underestimating and sometimes even ignoring older generations.

Without a roadmap, you can’t know where you are or where you are going. This is why objective metrics and performance evaluations are so important in all types of businesses – but particularly for travel agents.

In today’s challenging market, it’s important to know where you can improve. You should be taking steps to build a better business and bring more customers to your door. 

With the OKR process.

These days, it seems like many travel agents have to do more with less.

So how can you maximize your marketing budget, avoid overspending, and still compete with online booking services? Find out in this guide to low budget marketing for travel agents! 

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Like all travel advisors, you’ll always be on the lookout for ways to secure every booking. In this article, we’re going to look at some tips that will help you maximise revenue at your travel agency – by planning your selling process properly.

Read on, and get all the details you need to revamp your selling process and see your pro.

1.

If you’re a travel advisor, marketing to baby boomers is a great way to bring in more revenue and enhance your business. Baby boomers, typically defined as those born between 1946 and 1964, make up about 74 million people¹ – a large percentage of the US population. 

Not only are they a broad demographic, but they also have disposable income and possess the majority of household wealth², making them an attractive audience. If baby boomers are not already part of your marketing plan, they should be.

Customer reviews are, perhaps, the most important part of a strong marketing strategy for your travel agency. More than any other industry, travel agencies live and die by their reputation – which means an impeccable online reputation is essential for your company.

But how do you get more positive online customer reviews for travel agents? What can you do to manage your reputation more effectively long term? 

Most of your customers won’t encounter an emergency while traveling. But those who do, need a quick and efficient response. Whether it's a natural disaster or a canceled flight, your customers will need solutions and immediately.

In this guide, we go through the best practices to ensure you offer your clients the best possible customer support in case of an emergency, as well as the best tips to avoid problems that may arise while they are traveling.

Acquiring new customers is one of the hardest jobs travel advisors have. Attracting them with an appealing offer is expensive, challenging, and requires a lot of time and effort. 

That’s why, once you have gone through the whole process of convincing someone to try your services, you need to make sure they won’t look anywhere else next time!

Getting a first-time customer to become a returning customer is key to maximize your return on investment (ROI). You have invested money in advertising and marketing and just one sell won’t be enough.