eBook

Your essential guide to maximizing bookings throughout 2022!

With more than 75% of travelers set to jet off on their holidays in 2022, now's the time to familiarize yourself with what's popular across the industry. The pandemic has paved the way for new trends to take hold, whilst the past's sought-after experiences might not be as in-demand this year.

Although travel has recovered somewhat since the start of the pandemic, unfortunately, international travel is not yet back up to previous levels and many Americans still prefer to travel domestically in the hopes of avoiding complications with restrictions and lockdowns in other countries.

Selling domestic travel is very different to selling international travel, so how exactly do you go about doing it?

In our domestic travel eBook, you’ll find out:

    •    What are the characteristics of domestic travelers
    •    The biggest reasons for your customers to opt for domestic travels

In our Crisis Management eBook, you'll find out:

• What we can learn from previous crises

• How to stay informed during a crisis

Solo travel is on the rise and there’s no stopping it. So travel advisors need to appeal to this savvy, passionate traveler in order to attract their business.

The numbers around solo travel speak for themselves. Websites like Google, Pinterest and Instagram have reported huge surges in search for the term ‘solo travel’ over the past five years or so, and tour operators and travel companies have rapidly been expanding their product to cater for this growing market. 

Here’s what you’ll learn if you download today:

    •    Sustainable tourism definitions
    •    Why travel agents should care
    •    How many emissions tourism produces

If there’s one thing that all generations have in common, it’s a love of travel. The hunger for new experiences and exploration is stronger than before and getting stronger with each new generation too.

But that doesn’t mean marketing to Millennials is the same as selling trips to Generation X. Baby Boomers don’t necessarily have the same travel habits as their parents, the Traditionalists, and marketing to Gen Z is often an entirely different ballgame.

By hosting an event, you can give the modern traveler an experience they can’t find by tapping away on their phone. 

It provides you with the perfect opportunity to show off your skills as the travel expert.

Done right, an event is powerful way to increase awareness, generate sales and boost loyalty.

To make an event a success, careful planning is needed and shouldn’t be thrown together last minute.

Our guide breaks down everything that needs to be done pre, during and post event including:

There's no two ways about it; nowadays nearly everyone starts online when searching, shopping and booking travel is online. The modern travel agent is not only competing for attention against online travel agents (OTAs), but they’re also competing with hotel chains and airlines that sell their products to customers directly online.

People are traveling even more than ever, then why is it still so hard to attract new customers? And once they are customers, how do you keep them coming back? As it turns out, it’s not that difficult or time-consuming. 

The ideal strategy for every travel expert, is a perfect blend of online and offline.