acquisition

Flexible policies and flexible mindsets are crucial elements of travel in our post-pandemic world. A desire for last-minute escapes combined with a collective nervousness around restrictions have caused those of us in the industry to reconsider the ways in which we do business – but far from being an insurmountable challenge, these changes should instead be embraced.

Your essential guide to maximizing bookings throughout 2022!

With more than 75% of travelers set to jet off on their holidays in 2022, now's the time to familiarize yourself with what's popular across the industry. The pandemic has paved the way for new trends to take hold, whilst the past's sought-after experiences might not be as in-demand this year.

Although travel has recovered somewhat since the start of the pandemic, unfortunately, international travel is not yet back up to previous levels and many Americans still prefer to travel domestically in the hopes of avoiding complications with restrictions and lockdowns in other countries.

Selling domestic travel is very different to selling international travel, so how exactly do you go about doing it?

Every travel advisor needs an all-in-one solution: a booking engine to find the best range of options, which is easy to use and stress-free. The most advanced features and tools should help travel agents to simplify their tasks during the search and booking phases. But what makes a great portal for travel agents or a great hotel comparison tool? Which features should these tools have to ensure the quickest and best service?

Each year, the number of people traveling alone rises dramatically, and with that solo travel habits change too. With sustainability on everyone’s mind in 2020, walking holidays on the rise and niche, unique escorted tours being launched by operators across the world, there are a lot of new trends to keep up with. Read on to find out how people will travel alone in 2020:

For such a small nation, Aruba has a big agenda. The Caribbean island is taking a unique approach to combating climate change with a series of sustainable tourism ideas and initiatives. 

On the surface, Aruba is paradise on Earth. Beautiful beaches, idyllic island views and unique culture to embrace. Last year, Lonely Planet named Aruba as one of its top destinations for 2020. But it’s not all sunny news. Climate change is a real threat to Aruba.

Green travel and sustainable tourism are complex topics. But they’re also an essential part of any travel advisor’s strategy to building a reliable, responsible business that serves a growing market of eco-conscious travelers.

You probably have some preconceptions about sustainable tourism, but let us tell you, it’s not as hard as you think. Here are a few of the most common myths about green and sustainable travel debunked:

How many adverts have you seen today so far? Probably quite a few. If you’re a Millennial or member of the Gen Z age group, then you’ve probably seen even more. The two youngest generations of traveler today are by far the most advertised-to age groups. Spending much of their time online, whether in apps on a smartphone or browsing the web on a desktop, they’re bombarded with marketing messages from all manner of companies in all sorts of industries.

In the travel industry, it’s no different.

As laid out in our newest ebook, no two generations travel the same. This means travel advisors need to understand the characteristics and trends that define a generation and how that influences their vacation planning.

It’s essential to understand the way each generation travels – get actionable insights and tips in our ebook – but also where they want to travel too. Italy, for example, appeals to some generations more than others, and cities like London, Miami and New York aren’t always for everyone. 

Social media marketing for travel agents is a key part of the digital strategy, but when you’re creating audiences and thinking about what to post, it’s essential you consider just who you’re trying to target.