The verdict seems to be in: 2026 all about personalised maximalism.
Travellers are seeking experiences that reflect their individual passions and identities. While past trends focused on ‘revenge travel’ and wellness and detoxing, today’s travellers prioritise authenticity and personal expression as their key motivators.
Today’s (and tomorrow’s) traveller is increasingly discerning, unafraid of putting their money where their values are, and while personal finances are taken into consideration, that’s not holding them back. Instead, travellers are looking for value-driven experiences first and foremost, with a focus on authenticity, flexibility, and convenience without compromising on quality
From discovering how best to conduct competitor and market research to what SMART goals are, our travel marketing plan is the perfect kick-starter for your travel marketing strategy!
A must for any business, a marketing plan is critical for ensuring that you give your company the best foundation possible from the get-go.
This guide will cover some of the key initial steps you'll encounter when creating a marketing strategy, such as:
From the most popular destinations and prevalent travel trends in 2024, to the factors influencing your client's choices, we're here to prepare you for a year of successful bookings.
Here’s what you can expect in our guide to trending travel in 2024:
The world of social media can be tricky to navigate, especially if you’re looking to build your online presence, and for many travel agents the question is: how do I generate, and keep, audience interest? Competition is bigger than before and whether you have an active, engaging social media profile can be what makes or breaks their decision to spend money with you.
As two of the most key marketing techniques out there, both upselling and cross-selling are invaluable for travel advisors to master in order to ‘maximize’ customers’ trip!
From letting you tailor your services more closely to customers’ needs, to boosting the revenue you earn on each booking, there are numerous benefits to employing these techniques during consultation.
Our guide covers key topics including:
• The differences between upselling and cross-selling and why both are beneficial for different clients
Discover key win-back strategies for previously high-performing clients that can boost your success as a travel agent!
Did you know that neglecting customer retention could end up costing you five times more for acquisition, than if you re-engaged previous customers? Too many brands overlook this critical part of the customer relationship, omitting customer retention and re-engagement from their strategies.
With 79% of travellers planning to take a leisure trip in the year ahead, now's the time to get familiar with what's trending in the travel industry.
From the most popular destinations for travel in 2023 to the factors influencing your client's choices, we're here to prepare you for a year of successful bookings.
In our guide, you'll learn:
If you’ve ever wondered how your customer moves along their journey from awareness through to purchasing with you, then this guide is for you!
From the essential beginning ‘trigger’, to how loyal customers can become your biggest advocates, it’s important to understand these core stages of the customer journey to ensure success as travel agents.
In our guide, we explore:
With more than 75% of travelers set to jet off on their holidays in 2022, now's the time to familiarize yourself with what's popular across the industry. The pandemic has paved the way for new trends to take hold, whilst the past's sought-after experiences might not be as in-demand this year.